Experience Designer & UX Researcher

Prachi
Sandal.

Fine arts roots. Research-driven practice. Designing immersive, human-centred experiences — from AR cultural heritage to interaction systems.

View Work LinkedIn ↗ Behance ↗

About

Who I Am

I'm an Experience Designer with a background in fine arts and a master's in design from NIFT, Gandhinagar. My practice sits at the crossroads of rigorous research and sensory craft drawn to the question of how technology can make culture feel alive and accessible.

My work with AR and XR has taken me from textile heritage archives to international HCI conferences. I think in systems, sketch in pixels, and prototype iteratively. Whether designing an interface or documenting craft traditions, I bring the same care: listen deeply, observe honestly, make meaningfully.

Currently
M.Des Experience Design
NIFT Gandhinagar, 2024–26
Specialisms
UX ResearchInteraction DesignAR / XRService DesignVisual CommunicationGenerative AI
Tools
FigmaAdobe XDPhotoshopIllustratorProcreate

Selected Work

Projects
AR Experience for SKYBLUE Stationary
Augmented RealityARUX/UI
AR Experience for SKYBLUE Stationary
Augmented reality experience for stationery brand SKYBLUE. Interactive mirror-based product exploration blending physical and digital retail.
View on Behance
GenAI-Enabled AR Experience for Traditional Clothing
ARGenAITraditional Clothing
GenAI-Enabled AR Experience for Traditional Clothing
Generative AI + AR experience for traditional Indian clothing. Virtual try-on and cultural storytelling through interactive technology.
View on Behance
Interface Design to Strengthen Ajrak's Ecosystem
UI/UXCraftInterface Design
Interface Design to Strengthen Ajrak's Ecosystem
Digital interface system designed to strengthen the Ajrak craft ecosystem. Connecting artisans, buyers, and cultural preservation through UX.
View on Behance
ReUse — Design Thinking Project
Design ThinkingUXService Design
ReUse — Design Thinking Project
Human-centered design project exploring reuse systems. Service design and UI/UX for circular economy and sustainable consumption.
View on Behance
Human-Centric Innovation for Food Delivery Partners
ResearchService DesignInnovation
Human-Centric Innovation for Food Delivery Partners
Hardcore research and design innovation for food delivery partners. Ethnographic study, journey mapping, and service redesign for gig workers.
View on Behance
Craft Research Documentation — KASOTA Weaving
Craft ResearchTextileDocumentation
Craft Research Documentation — KASOTA Weaving
Ethnographic research and documentation of KASOTA weaving craft. Field study, process mapping, and cultural preservation through design.
View on Behance
KASOTA — Book Design
EditorialBook DesignTypography
KASOTA — Book Design
Book design for KASOTA craft documentation. Editorial layout, typography, and visual storytelling for traditional weaving knowledge.
View on Behance
Trend Forecasting — Health & Nutrition
Trend ForecastingResearchWellness
Trend Forecasting — Health & Nutrition
Trend forecasting research in health and nutrition. Cultural analysis, signal scanning, and future scenarios for wellness industry.
View on Behance
Beyond the Plate — Trend Book
Trend BookEditorialResearch
Beyond the Plate — Trend Book
Trend book exploring future of food beyond the plate. Editorial design, research synthesis, and visual forecasting for food systems.
View on Behance
Brand Analysis — Burger King
Brand AnalysisStrategyIdentity
Brand Analysis — Burger King
Comprehensive brand analysis of Burger King. Visual identity audit, positioning study, and strategic recommendations.
View on Behance
Infographic Design — Indroda Nature Park
InfographicInformation DesignWayfinding
Infographic Design — Indroda Nature Park
Infographic and wayfinding system for Indroda Nature Park. Information design, iconography, and environmental graphics.
View on Behance
Happy Face Foundation — Systems Thinking
Systems ThinkingSocial DesignMapping
Happy Face Foundation — Systems Thinking
Systems thinking project for Happy Face Foundation. Causal loop diagrams, stakeholder mapping, and social impact design.
View on Behance
IITGN Library — System Mapping
System MappingService DesignUX
IITGN Library — System Mapping
System mapping and service design for IITGN Library. User journey mapping, service blueprint, and experience optimization.
View on Behance
Campaign — Reliance Digital
CampaignAdvertisingArt Direction
Campaign — Reliance Digital
Campaign planning and design for Reliance Digital. Art direction, visual communication, and multi-channel advertising strategy.
View on Behance
Photography — Chandni Chowk
PhotographyDocumentaryStreet
Photography — Chandni Chowk
Documentary photography series from Chandni Chowk. Street photography, cultural documentation, and visual storytelling.
View on Behance

Experience

Where I've Worked
Jun 2025 – Apr 2026
UX Research Intern
Creative Interface Lab, IIIT Delhi
  • Researched and designed AR/XR experiences for Threads Through Time and Draping the Past (Gupta Period)
  • Conducted user interviews, usability testing, and prototyping
  • Presented at India HCI 2025 (International) and NIFT Conference 2026
2024 · 2026
Exhibitor Relations Executive
India Art Fair
  • Coordinated with national and international exhibitors for IAF 2026
  • Visitors Assistant at IAF 2024 — audience engagement and event operations
May – Aug 2023
UI Design Intern
SAAHRA
  • Designed website interfaces, social media creatives, and campaign assets
  • Managed photography and videography for product shoots
Dec 2022 – Mar 2023
Graphic Design Intern
Aditya Polymers
  • Developed e-commerce catalogues with focus on layout and product presentation
  • Assisted in website design improving visual structure and usability
May – Jul 2022
Graphic Design Intern
NexEdge Pvt Ltd
  • Social media creatives and packaging designs across digital and physical touchpoints

Capabilities

Skills & Tools
Design Tools
Figma
Adobe XD
Photoshop
Illustrator
InDesign
Procreate
Research Methods
User Interviews
Usability Testing
Contextual Inquiry
Research Synthesis
Ethnographic Research
Information Architecture
Technologies
Augmented Reality
Extended Reality (XR)
Generative AI
Stable Diffusion
Interaction Prototyping
Systems Mapping
Visual & Soft Skills
Photography
Typography
Editorial Design
Visual Communication
Facilitation
Stakeholder Communication

Speaking

Conferences & Talks
2025 · India HCI · International
India HCI 2025

"Threads Through Time" — AR and Generative AI for immersive cultural heritage experiences, presented to an international audience of HCI researchers and practitioners.

2026 · NIFT Mumbai
NIFT Interaction Conference 2026

Design research on the intersection of technology, culture, and human experience — engaging practitioners and academics across India.

Education

Academic Background
2024 – 2026
Masters of Design
Experience Design
National Institute of Fashion Technology (NIFT), Gandhinagar
Interaction Design · UX Research · Service Design · Usability Testing · Information Architecture
2020 – 2024
Bachelors of Fine Arts
Applied Arts
College of Art, Delhi University
Visual Communication · Typography · Composition · Concept Development · Painting · Printmaking
Let's make
something real.
Email LinkedIn Behance +91 93103 06038